Hey, I am
Kirill
DESIGN LEAD
I have over 15 years of experience architecting high-impact digital ecosystems and leading multi-disciplinary teams. I don’t just build products; I build the systems and cultures that allow products to scale, ensuring design remains a primary driver of development velocity and market success.
Years of Experience
0
Projects Delivered
0
+
Happy Clients
0
+
My Toolkit
Photoshop
0
HTML/ CSS
0
Illustrator
0
SKETCH
0
FIGMA
0
AI
0
Featured Projects
I had the opportunity to work with global level brands and many start ups. Take a look at some of my featured work below.
SKIO Music
Web app
Invoice Simple
Mobile App
I Helped
2025
SPRING FINANCIAL
UX Manager
- SDLC Integration & Velocity: Re-engineered design-to-engineering handoff by automating UX operations via AI and integrating design systems into the SDLC, increasing design velocity by 13 sprint points per week.
- Strategic Growth: Defined the product design vision for a FinTech platform serving 250k+ users, contributing to a 20% increase in paid subscriptions and a 7% boost in application completion rates.
- Team Leadership: Mentored and inspired a multidisciplinary team of designers, fostering a culture of continuous improvement while overseeing resource allocation and corporate roadmap alignment.
- Scalable Design Systems: Spearheaded the launch of a unified, code-backed design system in Figma, ensuring 100% UI consistency and maximizing component re-use across the ecosystem.
- Research Operations: Scaled user research processes by implementing journey mapping and usability frameworks, using high-fidelity prototypes to de-risk features and pivot product strategy.
2023 - 2024
CANADA REVENUE AGENCY
Principal Design Lead - Fusion Portal (Contract)
- Digital Transformation: Directed the UX modernization of a mission-critical internal portal for 75,000+ employees, transitioning a legacy system into a high-performance web platform.
- Organizational Change: Championed a cultural shift within the agency from a "task-based" output to an Agile, iterative product delivery model, fostering cross-departmental collaboration.
- Governance: Architected and governed a robust, accessible design system utilized across multiple CRA and CBSA platforms, ensuring UI consistency and maximizing development re-use.
- Systems Design: Translated dense, high-stakes data sets into intuitive dashboards, ensuring all designs met stringent accessibility (AODA) and scalability standards.
2022 - 2023
KINSTA
Product Design Team Lead
- Multi-Product Growth: Directed design strategy for Kinsta’s expansion from 1 to 4 core service offerings, facilitating growth to 120k+ customers and $21.2M in annual revenue.
- Global Design Ops: Established a cross-continental design workflow and mentored a North American team, fostering a collaborative culture across diverse time zones.
- Onboarding Optimization: Spearheaded research and UX design for global onboarding flows, significantly reducing time-to-value for a rapidly scaling SaaS ecosystem.
- Data-Driven Metrics: Established UX KPIs and service metrics to quantify the long-term impact of design on customer retention, advocating for design as a core business driver.
2021 - 2022
HSBC
Principal Design Lead - Retirement Management (Contract)
- Automation Strategy: Directed the end-to-end digital transformation of legacy, manual retirement processes into a fully automated online experience for the U.S. market.
- Service Blueprinting: Leveraged complex service blueprints to identify backend bottlenecks, ensuring frontend UI was supported by scalable and efficient operational logic.
- Compliance Leadership: Oversaw the design of high-stakes financial products, ensuring interfaces met stringent ADA/AODA standards and U.S. financial compliance requirements.
- Strategic UX Writing: Refined product communication frameworks to simplify financial jargon, improving user trust and reducing friction in the retirement management lifecycle.
2019 - 2021
INVOICE SIMPLE
Principal Product Designer & Product Manager
- Visionary Leadership: Defined the product vision and GTM strategy for a flagship FinTech payment solution that led directly to the company’s acquisition.
- Revenue Impact: Scaled the platform from the ground up to support 80,000+ converted users and process $30M USD in monthly transaction volume.
- Conversion Optimization: Bridged the gap between Product and Engineering to implement usability testing that drove a 15% MoM increase in transaction volume.
- Stakeholder Alignment: Facilitated co-design workshops with executive stakeholders to ensure payment workflows were aligned with aggressive business growth targets.
2015 - 2019
SKIO MUSIC
Head of Product Design & Strategy
- Ecosystem Architecture: Partnered with CEO/VPs to architect a multi-sided ecosystem for 650,000+ users, integrating marketplace, licensing, and community mentorship tools.
- Product-Led Automation: Transformed high-friction manual processes into automated digital products, including industry-first "legal split sheets" and escrow systems.
- Roadmap Ownership: Directed the full product lifecycle for diverse service areas (A&R tools, job boards), converting ethnographic research into a high-impact product roadmap.
- Design System Governance: Developed a component-based design system that unified complex dashboards, ensuring consistent UX across a sprawling product architecture.
2014 - 2015
ePACT NETWORK
Senior UX/UI Designer
- Spearheaded the design of mobile and web emergency preparedness tools, utilizing service blueprints to ensure UX reliability during real-world crisis scenarios.
- Orchestrated user interviews and focus groups to translate complex emergency response needs into intuitive wireframes and prototypes.
2011 - 2013
RECON INSTRUMENTS
Senior UX/UI Designer
- Developed the foundational design system for Recon Engage (wearable tech), establishing scalable UI patterns for hardware-integrated platforms.
- Redesigned the corporate e-commerce store, optimizing the user journey to maximize seasonal sales and usability.
2006 - 2010
CANWEST MEDIA GROUP
Graphic Designer
- High-Volume Production & Operations: Managed the end-to-end pre-press and production processes for 13 newspapers and magazines, ensuring 100% accuracy to strict daily publication deadlines.
- Layout & Visual Design: Executed complex editorial layouts and advertisements for both web and print, delivering high-fidelity, production-quality work in a high-velocity, deadline-driven environment.
- Technical Precision: Oversaw file preparation and quality control for mass-scale distribution, establishing a foundational mastery of design craft and operational discipline.
Have a great idea?
Let's talk about your project
Whether you are just starting on your idea, or if you’re an establishment company looking for that next stage in your journey, visit my Calendly link today to book a free consultation.